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    Thinking about Management
    by Theodore Levitt

    Thinking about Management : READ MORE

    • Publisher: Free Press
    • Format: hardcover, 154 pages
    • Author: Theodore Levitt
    • Release date: November 1, 1990
    • ISBN: 9780029186053 (0029186056)
    • Genres: business, management
    • Language: english

    About The Book

    These 27 briefings expound the author’s theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.

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